Volvo is set to release its “smallest and cheapest” EV thus far on June 15, the EX30, which will be aimed at drawing younger people into the brand and electric vehicles.
Volvo will unveil its smallest and cheapest EV in June
Last week, Electrek reported Volvo is developing its first electric minivan after a slide presentation showcasing the company’s electrification progress revealed 6 EV models set to join its lineup.
Alongside the minivan and a premium “EX90 Excellence” model, the slide showed a small SUV with little-known details. According to Volvo’s CEO, Jim Rowan, the “smaller SUV” will be revealed on June 15. Speaking with Wheels, Rowan confirmed:
The new smaller one [SUV] is a new addition to the range. The age demographic at Volvo is a little older than we’d like. We’d like to get some more younger people into the brand. That will be a really nice price point I think for an entry level. Very safe, decent [driving] range, good size still, smaller than a 40, we’re going to talk to a completely different demographic, for the first time probably. And that younger demographic will probably be the ones that shop online.
Although no other details were shared, the EX30 is slated to play a critical role in expanding the brand with a lower price point, bold exterior design, and smaller style to match younger buyers’ preferences.
In addition, he added, online sales and a wide range of leasing options will be key to the new model’s success. The C40 starts at $55,300 MSRP, and the XC40 Recharge starts at $53,550, so we can assume, being the “cheapest” EV from the brand, it will be under $50K. With a variety of battery sizes, Rowan is confident the EX30 will launch at a competitive price.
The Volvo EX30 is scheduled for deliveries to Europe and Australia toward the end of 2023. Although the company doesn’t mention the small SUV available in the US, it would make sense for the automaker to bring it to the states.
A smaller, cheaper Volvo SUV, in my opinion, would sell well in the US. Volvo has attractive-looking, safe models, and at the right price, they would sell.
Volvo is aiming for 50% of its sales volume to be electric by 2025, a small, affordable SUV will likely help get it there. We’ll keep you updated when we hear more about Volvo’s small SUV.