New Deloitte study puts e-bikes ahead of e-cars as most popular and ‘most attractive’ electric transportation

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When we think of the term “electric vehicles”, we generally conjure up mental images of Teslas or other headline-grabbing electric cars. But a new German study from Deloitte shows that it’s actually electric bicycles that are leading the shift towards electric transportation.

The study was conducted by Deloitte last month in Germany, where 1,008 respondents provided feedback about whether or not they use electric transportation, and if so, which type.

The largest portion of respondents by far answered that they use an electric bicycle, with 18% of the survey sample commuting by e-bike.

The next most common categories were electric cars (7%), electric scooters (7%), electric mopeds (3%), electric motorcycles (2%), and electric micro-mobiles (1%).

Interestingly, the study suggests that one reason for the high use of electric bicycles may be the higher perceived attractiveness of the electric two wheelers.

To determine the attractiveness of each form of electric vehicle, the study asked respondents to score the attractiveness of various modes of electric transportation on a scale of 1 (very unattractive) to 4 (very attractive).

Again, electric bicycles came out on top. E-bikes scored an average ranking of 2.7, beating out electric cars (2.6), electric scooters (2.2), electric mopeds (2.2), electric motorcycles (2.2), and electric micro-mobiles (1.9).

The study drilled down further to determine why respondents elected to rank certain vehicles with the highest attractiveness. For electric bicycles, the leading attributes included practicability (62%), alternative to other vehicles (46%), sustainability (41%), and fun (37%).

A comparison of the results of the attractiveness survey can be seen below.

The results of the study seem to align with previous reports we’ve seen that indicate an accelerated adoption level of electric bikes.

The United Kingdom Bicycle Association recently reported that 160,000 electric bikes were sold in the UK in 2020. The group noted that with 108,000 electric car sales in the UK during the same period, e-bikes handily outsold larger four-wheeled EVs.

According to data released by the LEVA, the US saw nearly 790,000 electric bike imports in 2021. That marks a 70% increase from the 463,000 imports in 2020. Compared to the 790,000 e-bike imports in 2021, that same year saw Americans purchase 652,000 electric cars and plug-in hybrids, according to BloombergNEF.

The US’s electric bike boom has been spurred by large companies such as Rad Power Bikes that are selling hundreds of thousands of value-priced electric bikes per year. In addition, new electric bike startups have entered the market and helped drive down prices. Compared to Europe where a premium electric bike is often priced at between US $3,000 to $6,000, the US has many more value-oriented e-bike options with many starting at or below US $1,000.

However, higher prices for e-bikes in Europe don’t appear to have slowed down sales on the continent. E-bike sales may have surpassed electric car sales in the US, but in Europe they’re on track to surpass the sales of all cars — not just electric cars — later this decade.

And for many city residents, that day couldn’t come sooner. In addition to providing a more affordable and more efficient form of alternative transportation for riders, electric bikes actually help improve cities for everyone. While e-bike riders can directly benefit from lower transportation costs, quicker commute times, and free parking, more e-bikes on the streets means fewer cars. And fewer cars means less traffic.

E-bikes are widely seen as one of the best ways to reduce urban traffic, especially in cities without effective public transit systems. Even in cities with solid public transit, e-bikes are often more convenient alternatives as they allow riders to commute on their own schedules and without route constraints.

While electric bicycles certainly can’t replace all car trips, the growing number of e-bike styles and the emphasis on e-bike utility mean that a growing number of families are trading a second car for an electric bicycle.


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